I’m a firm believer that we waste a hell of a lot of money in this country. The latest example is the design of the 2012 olympics logo. This mess is apparently representing the “vision at the very heart of our brand” and is “an invitation to take part and be involved”.
It looks a mess, that is what it is.
I’m open to radical design, but this is just a joke. It says nothing about London, the UK or the games.
Below are the logos for the bids. Now, while the Madrid one looks boring, the NYC one is cheesy, the Paris one looks like a Eurovision logo, and the London one is a bit obscured with the ribbon, at least they’re all colourful, and represent something about the city or the games. (The ribbon on London is the Thames, if you’ve never noticed).
The year before I went to college, they had a rebrand. They spent over £2,000 for a graphic designer to simply come up with a stylised ‘h‘ (for Halesowen College). Instead of passing the design to the art department and encouraging the students to design a logo (which I’m sure would have helped (a) get an idea of real-world applications of design, and (b) cout towards coursework), they decided to waste their money. The student’s design would have been free!
If the 2012 committee had put any amount of thought into this – why didn’t they contact the colleges, universities and schools of London and encourage the children (who would be most affected by the games) to design a logo?
It really makes me sad.