Archive for March, 2008



In-Game Advertising

Published on 25 March, 2008

Episode 99 of The Instance included an interesting news item regarding an interview with Activision CEO Robert Kotik. Electronic Arts has already announced that they are developing a new version of their ‘battlefield’ series: Battlefield Heroes. In a way that has worked out well for them in the asian markets, this version of the game [...]


F1 Back to the BBC

Published on 23 March, 2008

Formula One will be returning to the BBC from 2009 onwards. This has already sparked a huge debate on Radio Five Live, the most popular question being – will they use ‘The Chain’ as the theme tune again? The ITV theme tunes have been mixed to say the least. The theme for the first couple [...]


Ecclestone switches spotlight onto Melbourne

Published on 21 March, 2008

Formula One’s politician has now threatened that the future of the Australian Grand Prix is in doubt unless the organisers agree to run the race at night in the future. Bernie Ecclestone often makes threats like this – the British Grand Prix at Silverstone is regularly under the axe, but FOM have only once actually [...]


Heroes Happen In Birmingham, apparently

Published on 18 March, 2008

Tomorrow, I’m going to be attending the UK launch of Microsoft Server 2008, Visual Studio 2008 and SQL Server 2008. I’m quite looking forward to it, some of the innovations in Server and Visual Studio are looking particularly interesting. As an experiment, I’m hopefully also going to be microblogging from the event using my iPhone, [...]


Stranger Danger!

Published on 17 March, 2008

If you grew up in the 1980’s, you would probably remember the adverts for Stranger Danger. The media focus on child safety was extremely prevalent, yet with the recent focus on children going missing, there is a notable absence of warnings cautioning children, or heightening awareness of the dangers. This became very apparent to me [...]